Associative Learning of Likes and Dislikes: A Special Issue by Jan de Houwer, Frank Baeyens, Andy Field

By Jan de Houwer, Frank Baeyens, Andy Field

Personal tastes are assumed to play a very important function in lots of phenomena which are studied in studying psychology, social psychology, shopper technological know-how, emotion study, and medical psychology. Given the pervasive impression that personal tastes have on behaviour, it is very important comprehend the place those likes and dislikes come from. even if a few personal tastes are genetically decided, such a lot stem from studying that happened in the course of the life of the person. during this designated factor, the editors specialize in one such form of studying: associative studying of likes and dislikes, that's, alterations in liking which are because of the pairing of stimuli. previous reviews on evaluative conditioning have proven that pairing an affectively impartial stimulus with an affectively confident or detrimental stimulus will switch the liking of the initially impartial stimulus. The papers which are a part of this unique factor discover the relevance of evaluative conditioning for social psychology, supply new facts concerning the influence of contingency know-how, cognizance, and extinction trials on evaluative conditioning, and think about even if pairing stimuli may also lead to the move of non-evaluative stimulus houses.

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Additional resources for Associative Learning of Likes and Dislikes: A Special Issue of Cognition and Emotion

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2002). Toward understanding the role of affect in social thinking and behavior. Psychological Inquiry, 13, 90–102. , & Hammerl, M. (2001). When all is revealed: A dissociation between evaluative learning and contingency awareness. Consciousness and Cognition, 10, 524–549. , & Law, S. (2001). Evaluative learning and the allocation of attention to emotional stimuli. Cognitive Therapy and Research, 25, 261–280. , & Blank, H. (in press). Cognitive consistency and the formation of interpersonal attitudes: Cognitive balance affects the encoding of social information.

Changes in the opposite direction of the valence of the affective stimulus). To examine whether these reactance effects are due to processes of conscious countercontrol or whether the ratings reflect intrinsic feelings towards the stimuli, a new procedure was developed that included a bogus-pipeline condition. In this procedure, which was adapted from attitude research, participants were connected to bogus lie detector equipment leading them to believe that their “true” affective-evaluative responses were being observed.

The mere ownership effect (Feys, 1995), for instance, states that people have a preference for objects belonging to the self. , a pen) leads to a more favourable attitude towards this object compared with a not-owned object (Beggan, 1992). That people exhibit a preference for aspects associated with the self is also supported by the name letter effect, which describes the phenomenon that people like letters that are part of their own names better than other letters (Nutin, 1985; see also Koole, Dijksterhuis, & Van Knippenberg, 2001).

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